Automotive & Dealerships
17+ years building data platforms for OEMs, dealer groups, and automotive SaaS — we speak DMS, not just SQL.
US dealerships spend $30K+/month on digital marketing but cannot connect a single ad click to a closed sale. Inventory ages on the lot while high-intent leads wait in the same queue as accidental clicks. We build the data infrastructure that fixes this — from unified customer data to real-time lead scoring to marketing attribution that actually works.
Schedule a Free Strategy SessionWhat Keeps You Up at Night
Your leads all look the same
A Friday evening test drive request from someone 5 miles away gets the same priority as a Monday morning accidental ad click from 47 miles out. Without scoring, your best salespeople waste time on leads that convert at 4%.
5 systems, zero single customer view
CDK, Reynolds, Salesforce, Google Ads, your website — customer data lives in 5-10 disconnected systems. Duplicate records, broken attribution, and no way to answer 'which marketing dollar produced this sale?'
Inventory sits while margin bleeds
Best-in-class dealers turn inventory in 20 days. The industry average is 45-60. Every extra day is floor plan interest, depreciation, and opportunity cost — but you cannot see which units to price down or which to promote until it is too late.
$50K/month on ads, no proof it works
81% of dealers say audience-targeting data quality is a significant challenge. You are spending serious money on digital but cannot trace spend to showroom visits, let alone closed deals.
“I'm spending $50K/month on digital marketing and I cannot prove which dollar produced a sale. Meanwhile, online-first competitors are eating my lunch with better data. My floor plan interest is bleeding me on 60-day-old units, and now I have 18 states telling me I'm handling customer data wrong.”
— Composite voice from Automotive leaders we speak with
Where Data & AI Create Measurable ROI
ML-Powered Lead Scoring
2.8x lead-to-test-drive conversionA 0-100 lead intelligence score computed within 60 seconds of enquiry. XGBoost trained on 2.1M labelled outcomes, with SHAP explainability so salespeople trust the number and act on it.
Marketing Attribution Pipeline
34% improvement in marketing ROIEnd-to-end data pipeline connecting ad impressions → website sessions → showroom visits → closed deals. Kill underperforming channels, double down on what works.
Inventory Intelligence & Dynamic Pricing
Reduce days-to-sell from 45 to under 30ML models that recommend optimal stocking mix and flag aging units for price adjustments based on local demand signals, seasonal patterns, and competitor pricing.
Service Retention Predictive Analytics
83% faster response to high-intent leadsPredict which customers are about to defect from your service department and trigger targeted retention campaigns before they leave — using telematic signals, service history, and behavioral patterns.
Compliance We Build For
Most data engineering firms ignore compliance until audit day. We design pipelines with regulatory requirements built in from day one — not bolted on after the fact.
CCPA / State Privacy Laws
18+ US states now have active data privacy laws. Proper consent management, 'Do Not Sell' controls, and third-party disclosure are mandatory.
FTC Safeguards Rule
Comprehensive data security program required for all dealerships handling customer financial information.
Connected Vehicle Data
Emerging federal regulation on telematics privacy — data pipelines must be designed with consent and anonymization from day one.
Metrics That Matter
The KPIs we help Automotive teams move — not vanity metrics, but the numbers your leadership team reviews every month.
Not Sure Where to Start?
Book a free 30-minute strategy session with a senior data architect who understands Automotive. We will tell you honestly what is fixable, what is not, and what to prioritise first.
Schedule Your Free Strategy SessionAutomotive Case Studies
Campaign Fulfillment at Scale: Migrating from SQL Server to Databricks — 4 Hours to 14 Minutes
Data engineering migration case study — redesigning a campaign fulfillment and coupon assignment engine for a US automotive marketing platform serving 4,000+ dealerships, cutting fulfillment time by 94% for 2M+ audience campaigns.
94% Reduction in campaign fulfillment time (4.2 hrs → 14 min for 2M audience)CRM Conversational AI: Building an Intelligent Sales Assistant That Handles 73% of Queries Autonomously
Conversational AI interface built on top of a real estate and automotive CRM — natural language to SQL, RAG over internal documents, multi-turn conversation memory, and structural safety guardrails that held across 90 days in production.
73% Daily CRM queries handled via conversational AI without human escalationLead Intelligence Platform for Automotive Dealerships: 2.8x Improvement in Lead-to-Test-Drive Conversion
AI-powered lead scoring and prioritization system for a US automotive dealer network of 4,000+ dealerships — XGBoost classifier with sub-60-second scoring latency, SHAP-based explainability surfaced to salespeople, and a CRM priority queue that changed how agents work.
2.8x Improvement in lead-to-test-drive conversion for top-scored leadsServices for Automotive
Data Engineering & Pipeline Development
Production-grade pipelines, warehouses, and lakehouses — built to your scale and documented for your team to own.
AI Workflow Implementation
We take AI out of the proof-of-concept stage and into production — on the workflows that create measurable ROI.
Analytics & Business Intelligence
Dashboards your team actually uses — built on clean data, with KPIs that map to decisions, not vanity metrics.
Not Sure Where to Start? Start Here.
We offer a free 30-minute strategy session with a senior data or AI architect — not a sales rep. Bring your current challenge, your stack, or just a vague sense that your data situation needs to improve. We'll give you an honest assessment of where to begin.
No pitch. No obligation. Just a useful conversation.
Typically responds within 1 business day · Available for India, US, UK & Canada